Packaging is an essential part of your product. It's what catches the eye and makes potential customers want to buy it. The package needs to be attractive, memorable and consistent with your brand.
Know Your Brand.
- Know Your Story.
- Know Your Competition.
- Know Your Audience.
- Know What Sets You Apart From The Competition (And Why It’s Important).
Go with the grain.
It’s easy to get caught up in the details of your chocolate bar design and forget about the overall package. To make a great chocolate bar package, you have to keep your eye on the big picture. A good place to start is by using the natural grain of the paper for your design. This will create an interesting visual element that makes people stop and look at your chocolate bar packaging. It also helps turn a mundane brown paper bag into something fun!
Another way to use this principle is by avoiding any text or images that aren't essential to selling or describing your product. If there's no need for it, leave it out! A simple image of a piece of dark chocolate against a light background works best here so people know exactly what they're getting when they buy this bar—and they'll be able not just by seeing but also feeling it too since it'll be right there on top when they open up their new baggie."
Think outside of the box.
The first thing to consider is the shape of your chocolate bar. This will help you decide how best to present it. The shape of a bar can be made into a logo, for example, or it can be incorporated into the brand image in some way (like with a wrapper design). If you are looking for something more original than this, then consider whether you want to create an entirely new shape altogether—a sphere or cube could work well as an alternative.
Think also about how you want to present your product line. How many different types of chocolate do you have? Do they all need packaging? Will it be easy for customers to tell them apart if they're stacked up on shelves together? Would it look better if they were grouped together in their own boxes instead? Consider what kind of message this sends, both visually and verbally: "Here's our brand!" vs "These are all just different flavors!"
Create a family of your products - Consider a theme that runs throughout your entire product line!
A family of products is a collection of items that are related. It can be a set of products that are similar in some way, or it can be a set of products that are different in some way. Using this concept can help customers feel more connected to your brand as a whole. For example, you could have an assortment of chocolates: one type for every day and another type for special occasions. Or maybe you sell shampoos and conditioners that all have citrus themes—mimicking what happens when you eat an orange!
You can even create a family out of multiple variations on one product; take Kit Kats® bars as an example (which come in many flavors). You could use this idea to create multiple sizes or types so customers can enjoy the same great flavor at any time during the day or night!
Obey the rules.
Obey the law. Print your ingredients and nutrition information correctly. Get your packaging approved by a government agency. If you're selling your chocolate bar in Canada, make sure you follow those country-specific regulations (and don't forget about labeling if it's made from local ingredients).
If you’re looking to make a great package for your chocolate bar, these tips should help! You can also use them as inspiration for other food items and beverages.